Discover 5% Cash Back Makes Everything Beautiful

The situation

The kaleidoscope has always been a symbol of positivity. Some would say it’s about possibilities, others, wholeness, or even change. All things that 5% cash back represents for our customers. So let’s use this symbol as our backdrop for living and of potential and to beautifully and soulfully bring 5 to life.

The solution

Showcase the power of 5% cash back by giving a unique kaleidoscopic visual approach that expresses the scope and possibility everyday items can earn 5% cash back.

Dichotomy of Messaging and everyday items

We were pleasantly surprised during ideation electing to use images that would have a bit of humor.

The visual approach is inviting

This confirms our suspicion that the sequence of animated images really grab your attention. It also validates the messaging is clear and easy to read with the cadence of the animation.