Ryan Bilello
Creative Director & UX
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McDonald's Gift-Fest

Art Direction, Banners, Concept Development, Home Page Takeover, OLV, Social Engagement, Social Strategy

Highlight the aspirational side of the holiday season.
Generated concepts that made people think differently on “what is suddenly possible”. Aspired them to engage in the sweepstakes. Created strategic social media campaign that supports the overall “Everything’s Possible” campaign. We’ve focused on whom you would give to if you could, more than on the what you would give to them. Building a relationship with our consumers by encouraging them to interact with us through social participation.

The “Impossible” suddenly seems possible

The situation

This December, McDonald’s is giving away $92K in cash and prizes every single day for 21 days. In fact, 205 people will win every day. What gifts would you buy with the extra money?

The Solution

An OLV and social campaign inspires engagement during the holiday season. Open on a holiday gathering scanning the room shot on a handheld camera. Kids open a small shirt box and a puppy climbs out of it. Kids are in awe. That impossible gift… might suddenly seem a lot more possible.

“Impossible” OLV

 
 
McDonalds.com Home Takeover

McDonalds.com Home Takeover

See gifts wrapped up, but each hold a gift impossibly greater than its size. “Play every day” directs customers to the promotion landing page.

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