Challenge the status quo by making it “pop art”

The situation

McDonald’s realizes people have unanswered questions about their food, so we’re reasserting itself to respond to questions, speak more honestly and authentically. We’ve invited everyone in the U.S. to learn about the quality ingredients in McDonald’s food.

The solution

Using recognizable McDonald’s menu items paired with bold vibrant colors gave us a system for the campaign visuals. Infographics help tell the farm to restaurant process, acting as a playbook to help social teams answer questions in real-time.