Get your questions answered, all of them
Overview
McDonald’s realizes people have unanswered questions about their food, so we’re reasserting itself to respond to questions, speak more honestly and authentically. We’ve invited everyone in the U.S. to learn about the quality ingredients in McDonald’s food.
The Solution
Using recognizable McDonald’s menu items paired with bold vibrant colors gave us a system for the campaign visuals. Infographics help tell the farm to restaurant process, acting as a playbook to help social teams answer questions in real-time.
The Impact
Engaged over 40,000 customers through social listening, generating 5.7 billion media impressions and improving brand perception among millennials, restoring trust in McDonald’s food.
quick view social media marketing
Visual Storytelling with Impact
Purpose-Driven Art Direction
The infographics not only illustrated the farm-to-restaurant process but also served as a playbook for the PR team, enabling fact-based, real-time engagement with customers—an innovative approach at the time.
