What kind of printer are you?

the situation

Research shows that shoppers go in with every intention of buying a printer, but difficulty in navigating a complicated customer journey leads them to become passive shoppers. Resulting in a sales cycle that can take weeks and sometimes even months.

the problem

Customers are overwhelmed by an abundance of choice and struggle to clearly delineate what is the best printer for them.

the solution

Eliminate decision-making paralysis by spotlighting real customers, engaging in authentic conversations, with the ultimate goal of recommending the perfect printer that suits their needs.

THE RESULTS

The pitch won the account.