How can consumers shop for vehicles in a new virtual world?
The situation
The demand for EV vehicles is booming! Through the Chevrolet MyWay platform we’ll enable GM brands to supply an immersive virtual shopping experience for vehicles before a physical property is available.
The problem
Consumers and business face challenges of shopping and producing automobiles.
The solution
Analyze existing virtual experiences to grasp audience interaction patterns and pinpoint enhancement opportunities. Inform cross disciplinary teams of these opportunities for improved collaboration, efficiency, staying on scope and project schedule.
Flagship Interactions
Principles & process
research overview
Generative research method - Understand interface variations w/ AR
virtual shopping through the chevrolet myway platform
Flagship design screens
General Motors Virtual & AR Experience
CREDITS
Client: GM
Agency: Dentsu Creative
Role: Design, Problem Solving, Research, Strategy, UI, UX