How can consumers shop for vehicles in a new virtual world?

Overview
GM sought to engage customers with an innovative virtual and augmented reality experience that showcased their latest vehicles in a fully immersive way.

The Problem
GM needed a way to give potential customers an interactive experience with their vehicles, allowing users to explore features and design elements without visiting a dealership.

The Approach
We created a virtual and AR experience that allowed users to explore GM vehicles in detail. Using augmented reality, customers could interact with key features, view vehicles in 3D, and see how the cars would fit in their own environments, all from their smartphones or desktops.

The Solution
The following details were prioritized as areas for improvement:

1. Instructions: Simplify guidance with plain english, avoid overwhelming users, focus on key actions.

2. Personalized: Get users into the camera view quickly for a smoother experience.

3. Accessible: Ensure text is readable with translucent UI accommodating smaller screens.

4. Purposeful: Keep interfaces predictable and content minimal.

5. Contextual: Remove unnecessary UI elements, use large, clear images.

The Impact
The project helped GM drive deeper customer engagement by offering a cutting-edge, interactive experience that brought the vehicles to life in a virtual setting.