Platform Launch
The Challenge
The original platform fell flat—no energy, no connection, no point.
The Shift
Reframed the experience as “life on tour,” giving fans a backstage pass to the raw stories behind the bands.
The Solution
Launched Rock Out & Win Big!—a digital event with interviews, music, and merch that hit like a live show. Built for energy, immediacy, and real connection.
The Outcome
Turned a stagnant brand asset into a storytelling engine—giving every voice a system and every band a stage.
Let’s build what’s next — together
Client — Philip Morris
Role — Art direction
Services — Brand storytelling, concept development, experience design, systems thinking