Ryan Bilello
Creative Director & UX
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Dough Investing

Art Direction, Brand Development, Concept Development, Design, Strategy, User Experience Design, User Interface Design

Dough is changing the face of investing. We believe that the promises of many financial technology companies have fallen short—too many people are still living paycheck-to-paycheck, not saving enough for retirement, and not benefiting from the historic gains of the stock market. We want to change that. Our mission is to empower a new generation of investors who have been neglected—and even taken advantage of—by existing services.

Brand Development & New Product Launch

THE SITUATION

We believe that the promises of many financial technology companies have fallen short—too many people are still living paycheck-to-paycheck, not saving enough for retirement, and not benefitting from the historic gains of the stock market. We want to change that. Our mission is to empower a new generation of investors who have been neglected—and even taken advantage of—by existing services.

THE Solution

With the consumer at the center, their desires, wishes and behaviors. Help millennials understand trading, allow them to learn their financial success for the long term.

 

#doughinvesting

 

Welcome to investing like it never used to be

Investing research with context, relevant insights, all with a—why does it matter to me—filter. From an easy-to-use app to contextual investment advice, to helping curate stock portfolios, Dough provides everything you need to be a better investor.

 
 
Building a Brand

Building a Brand

A challenge we faced was connecting with our audience in an authentic way. Talking to them, and with them, not at them.

It’s been said millennials want to feel like brands are building a relationship with them as an individual, not just as a consumer. They don’t want to be sold to.

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