WHAT I DID
Led brand system design to align owners, staff, and partners around a single source of truth
OVERVIEW
A brand platform designed to bring clarity and consistency to how the business shows up
CHALLENGE
The brand lacked a shared internal understanding, leading to inconsistent execution and unnecessary owner involvement
IMPACT
60%
less time correcting partner work$20M
in annual sales supported by stronger brand cohesion#24
ranked on Restaurant Business Magazine’s Top 100 Independents“They came to us for videos. Listening showed us what they actually needed — and that became the priority.”
Lessons learned
Clarity in the brand was the real business need
the outcome
Replaced one-off assets with a usable brand system
Aligned stakeholders around a shared point of view
Reduced friction by removing the need for constant oversight
Let’s build what’s next — together
Client — MAPLE & ASH
Role — Creative director
Services — Branding, UX strategy, experience design, systems thinking